In the home based business of network marketing to create residual income, products need to be marketed.
“FOR God did not give us a spirit of timidity, but a spirit of power [in the MLM business], of love and of self-discipline”- 2 Tim 1:7.
(Part 1 of a two part series) THE foundation of your business is the marketing of products to consumers. For this reason you want to pay particular attention to teaching everyone in your group to do a minimum target of product marketing every month. Product marketing includes the products you use yourself, those you supply to retail consumers and the first order of products purchased by your new personally sponsored distributors.
THE first step to successfully marketing the products is to use as many of them as possible yourself. When you are A PRODUCT OF THE PRODUCTS, you become the BEST ADVERTISEMENT you could ever hope for. When you feel the effects of the products, you talk about them with more conviction and enthusiasm and convincing others to use them is much easier. Think of it this way, imagine you are in the middle of a large lake and your small boat is sinking. Who would you rather have with you in the boat, a professor of Orthopedics who could explain exactly which muscles and bones you need to move in order to swim (but who never had swum a stroke in his life) or a certified lifeguard? It’s the same principal in your business. You can study and memorise every detail about a product, but in reality its not going to be as effective as your personal experience with that product. To be continued………………