Persistence: the way to go

Studies have shown that 80% of sales happen from the fifth to the twelfth call with a prospect and only ten percent of salespeople call at least five times with every prospect. Implied obviously is that there is cost per every lead however also there is what is known as lifetime value of a customer. Sure making calls costs money.
Only 2% of sales happen after the first call, 3% after the second call and so on up to call four. What is important is that with persistence, trust builds with a customer. They buy into your brand as the relationship is forming, they are educated about your product benefits, then the sign up/sale occurs.
Clearly it’s a numbers game until it becomes a people business. If they don’t buy your product or sign up with in your mlm program they could refer you to somebody that could buy/sign-up. People buy from people they like know and trust. By persisting you’ll separate yourself from those other ninety percent that don’t follow up and miss out on the sale. Customers love to buy, they just don’t like the pushy type that hype things up. In fact they have an in build protection mechanism to protect themselves and that is were objections like “I’ll think about it……let me run it by my CPA/lawyer/pet etc…..” objection. Keep that initial enthusiasm you had when you met them despite rejection/objection that ensure. Some prospects actually thanked their sponsor’s for persisting with them and today make over fifty thousand dollars per month from their mlm business.
Time is your most valuable asset as well as your prospect’s. Nobody can turn back the hands of time. The truth is far too many people are looking for something to do to supplement their current income and there is need to be shown how they can use their time in “sales” funnel activities (prospecting, presenting, following up) to turn into extra income(this is learning to move products for money instead of trading time for money).


About nmsuccess

A Network Marketer who is Catholic Christian,a custodian of a wildlife heritage and a soccer & cricket fan. Basically i joined my current network marketing company in 30 March 2011.Influences of R.Kiyosaki,Don Failla have played part in resillience in this MLM industry.
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